The Content Transformation is a complete roadmap & mentorship showing you the online strategy, skills, and systems behind a successful digital business.

A Step-by-Step Mentorship Program for Creatives to (Entirely) Skip the Burnout & Sustainably Grow Their Own 7-Figure Online Brand

New to content marketing? WATCH THE FREE TRAINING (no opt-in)

Creative founders: growing your business strategically and sustainably to 7 figures isn’t guesswork. 


It isn’t luck either. 


Or about being a special type of person, having a ton of capital, or having decades of experience.  


Nope. You can be a beginner who just went all in on your business idea. Or you can be a struggling entrepreneur with years of trying behind you. 


And you can make it. 


You can grow your business to whatever you desire it to be… …in just 90 days of learning, with The Content Transformation System – a program I built after spending 10 years building my own business from nothing to over $5M in sales, organically.

Growing a business sustainably is hard work... but you can make it easy.


Let me guess. As a struggling online entrepreneur, you’ve heard all the lies. 


 “You need to have a decade of experience under your belt first.”


“You need to splurge a ton of money on ads.”


“You need to bleed yourself dry and skip the sleep forever to do this.” 

 And so on. 


 But like I mentioned, they’re all lies. 


Because you can grow your business to six or seven figures… …all while enjoying yourself and working from your passion. It’s true. 


All you need is the right system to take you there. And I’ve already created this system for you. It comes with skillset certification, mindset training, and the pathway to big growth. It’s your complete roadmap to building a sustainable online business.

Hey, I’m Julia McCoy, and I Used Content Marketing to Build My Own 7-Figure Business

Before we get into the details of The Content Transformation System, I’d like for you to know this. Content marketing works. I know because it worked for me. You see, I wasn’t always a content marketing coach and entrepreneur. Back in 2011, I was a college dropout with only $75 in my bank account, seeking how to make money writing. I used that $75 on a domain name and hosting, starting a business website and blog that focused on helping people with their writing. Back then, I had no idea that what I was doing was called content marketing. But it worked. I studied my craft, got really good at it. I learned SEO; how to find unique keywords, and put them together in a piece of content for major success. My writing, coupled with the SEO strategy I was learning, began pulling actual leads to my site. I was getting 100,000 visitors per month by year four!


Non-fudged numbers from our actual ecommerce backend for one month. We were one of the first-ever writing agencies to sell writing services from an ecommerce dashboard, starting in 2014.


This translated to $90-$100,000 in revenue per month for my business – which we kept up for more than four years before I sold the agency. Those were gross numbers; our net profit was a healthy 52%.


(And I grew a stream of an extra $100,000/year from educational courses, also marketed through my writing and my content.)


I never spent a single cent on ads. I skipped the slimy funnels and hard selling.


And when I carefully and hired the right people to run my company, delegating my growth; I could sit back, relax, and focus on my passion.


My agency handled over 200 projects a month (40,000 in ten years!) while I wrote books and created extra sources of income.


Then, just last year, I decided to sell my business and exit the agency space.


Here’s what I never would have believed 11 years ago: it sold for a whopping 7-figure amount!


So, creative human.


I think it’s obvious to you by now. 


I didn’t start out with special privileges, powers, or knowledge. Heck, I was just a clueless 19-year-old with a passion for writing. But I made it this far. And you can too.


Because I’ve decided to package my 11 years of learning (thousands of marketers taught, after a client called me up in 2017 and asked me to teach their office what I knew!)...


My unique business-building system, and personal coaching from me and my team of top writers and experts at Content Hacker… 


…into a program that’ll take you from clueless, to consistently building your own 6-7 figure business.


That’s The Content Transformation System.


It’s the blueprint that’ll get you from burnt out, exhausted, and confused… 


…to knowing the exact steps to grow your business to six or seven figures.


Want in?

The Content Transformation System: Your Blueprint to a Sustainable Online Business



When you sign up to The Content Transformation System, you’ll get immediate access to: 


  • Orientation Coach & Accountability Advocate. Within a few hours after enrollment, you'll hear from a real coach in our program and our student accountability advocate, two experts staffed inside CTS just to help students like you achieve success from the program. This is your first touch with CTS and will set you up for success the rest of the way forward.
  • 5-Phase Curriculum (Mindset Mastery, Skillset Mastery, Growth, Getting Known, & Focusing) 40+ Videos: The powerful five-phase video curriculum inside CTS will help you build real skills and learn deep concepts. This linear pathway is the result of training thousands of marketers across the last 7 years. You’re getting Julia's best training (ever created). 
  • Plug-n-Play Template Library. Includes all the templates you need to achieve every step of our phases. Over 40 templates in a Google Drive that Julia updates regularly! 
  • Get Copy Teardowns/Editing From a Coach. You'll be able to submit your work (social media posts, blogs) to our CTS coaches, experts from Julia's company at Content Hacker. This mimics the real-life setting of an actual classroom. 
  • Monthly Mastermind Call. Once a month, Julia hops on with the CTS community to answer questions, encourage, bolster and build up members. You'll love these calls.
  • Skills Certification. Once you finish the Skillset phase, you’ll have the opportunity to take a quiz and send in your work for certification as a Content Hacker expert. You can display this on LinkedIn and your website and earn more clients. 
  • Loom Videos to Answer Your Personal Questions. Julia and her experts jump on Loom and create 5-minute videos to answer your specific question, anytime you need it.
  • Unlimited Coaching Calls. Request a call anytime within our course curriculum if you’re stuck. A Content Hacker feature. Get your brand and story featured on our website! This opportunity has led to inquiries and clients for many of our students.


The Content Transformation System is a complete, hands-on roadmap towards growing your online business towards six or seven figures.

Rowena is building her new agency using the process in CTS


“Can't help but share this with you Julia – I am having so much clarity as we are setting the whole SEO roadmap for our clients using your system. It now being mostly DFY with DWY means we can bump up the price I originally planned on. YAY! Your program, Content Transformation System, just clicks with me! It's like you have the key that opens up the lock that's been preventing me from making lots of progress!!”
Rowena Bolo
Founder, TheContentMamas.com

           David applied CTS and saw a 10x increase in ONE month

“I’ve been running my business full time for 2 years, and the only traffic I was getting to my website was from referrals, social media, and the occasional people who would Google my name. All of that amounted to MAYBE 5 sessions a day… Fast forward to just 1 month of implementing what I’ve learned from Julia and we’re already seeing 50+ daily users (That’s 10x!), almost all of them coming from the blogs we’ve been researching, writing, and publishing by following the exact process laid out in the CTS course. Just ONE article we published drove more traffic in 30 days than I received in the last 3 months COMBINED! The best part is we’re already seeing more leads coming in to talk to us about our services! This is the kind of stuff I wish I knew when I tried to start my first business, because it would have saved me so much time and effort (and the shame of having to pack it all up and start again). Now that Julia’s practically given me the roadmap to success, it feels like I have a realistic way for me to grow my business and establish myself as an expert without losing my mind (or my soul) in the process. I’m confident that if you are trying to start/run a company in this day and age, you are going to need to learn how to master the strategies and skills needed to build a sustainable content-driven business, and there’s honestly no better mentor to have in your corner than Julia McCoy."
David Martin
Website Strategist, UXHacks

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"Using CTS coaching and templates, I'm now getting ideal clients and seeing results in my business, working 100% from my website without social media. Julia is priceless because she is so inspiring, always available to respond to my questions and review my work. She is more like a business partner. If you have been stuck in a rut, nothing seems to work, you'll love Julia's Content Transformation System. She'll help you transform your mindset - probably the biggest and most important part of your business. Then she'll teach you how to put all moving parts of your business together so they can move like ducks in one row to the next business level."

Andia Rispah
Founder, Content Takeoff
"I can't say enough how empowering, informative, and transformative Julia's CTS program has been for me and my business. I've been wanting to uplevel all of my systems, strategies, and processes for a long time, and have worked with and checked out a handful of successful business mentors. None got me and my rebranding potential and needs as well as Julia did. In a matter of just two months, she and her brilliant videos have helped me to cherry-pic, and clear all the key bottleneck areas in my business, and quantum leapt- me in a genius zone of magic and momentum."
Loraine van Tuyl
Founder, The Sacred Healing Well

"Until The Content Transformation System I felt stuck, and after it was as if the floodgates opened and I had one moment of inspiration after the next."

Chris Roberts
Founder, Sales Team Copy